"We sold our truck the next day after listing it with you folks. We were excited about what you were able to do as far as selling it for us. Thanks for your help and your interest."
- Lynn from Mount Airy, NC
Equipment Seller Network
Founded in 1999 by early leaders in the online revolution, the Equipment Seller Network is the premier place to buy and sell used heavy equipment. The network was started with one aim in mind – to create a marketing edge for private sellers in a very crowded marketplace. Unlike many sites that have over 95% dealer listings, our approach is very different. We only take private party ads so we can showcase private “for sale by owner” equipment. We also offer high value services to your buyer, like extended service contracts and financing. Being buried 50 pages deep in search results is no fun. We help you level the playing field.
The Equipment Seller Network Difference Network Advertising
First, we take a “network” approach to marketing your listing. We don’t just advertise on one site, but rather syndicate your listing to the top sites on the Internet. In fact, we are usually able to advertise your heavy equipment on over 25 websites, and all your listing details are controlled in one central self-service portal, so updating your ad is easy.
This is important because research shows that online equipment buyers are likely to shop on over 10 sites prior to making their purchase decision. You need to have your listing spread across the web, and this also increases the search visibility of your listing by having it appear multiple times.
Second, we professionally market your heavy equipment. Unlike most private party ads, ours contain 12 photos, usually include a custom HD video, and have thoughtfully written equipment descriptions, which contain the full specifications and details of your listing. Dealers have professional marketers, why shouldn’t you? We have a team of professional copy-writers and marketers who work on your ad, and we can help you price and position your heavy equipment for sale.
And third, we own our own media. We operate some of the leading sites in each category, and that gives us a unique opportunity to showcase and preference the listings of our customers.
In fact, one in 15 visitors to our websites submit a buyer inquiry, and we have millions of visitors to our owned sites each year. Equipment Seller Network customers get premium placement on these sites.
And fourth, we offer your buyer a number of services that greatly enhance the attractiveness of your heavy equipment. As dealers offer finance, extended service contracts, and shipping for example, they unfairly disadvantage the private seller in the marketplace. Our goal is to provide these and more services to your buyer, through our extensive network of partnerships, allowing you to become more competitive and achieve a quicker sales transaction, for a greater premium.
We sell thousands of pieces of heavy equipment each year. If you want to learn more, click HERE.